Reed, Steffen head elite cast of pros vying for IM 70.3 Philippines AsPac titles

Tim Reed (Australia) and Caroline Steffen (Switzerland) are set to defend their respective titles in the Cobra Ironman 70.3 Asia Pacific Championship presented by Ford happening today in Cebu (Photo by Jamil Buergo)


Mactan, Cebu – The biggest and much awaited multisport event in the country has finally arrived as  close to 3,000 athletes from 43 countries led by an elite cast of over 30 pros are set to compete in the the Cobra Ironman 70.3 Asia Pacific Championship presented by Ford today at the Shangri-la Mactan Resort and Spa in Cebu.

Tim Reed and Caroline Steffen are set to defend their respective Ironman Philippines titles against a tough field in the first ever Ironman Asia Pacific held outside Australia and New Zealand.

The 1.9K swim, 90K bike, 21K run race is backed by Cobra Energy Drink as title sponsor with Ford as presenting sponsor and produced and organized by Sunrise Events, Inc.

The Cobra Ironman 70.3 Asia Pacific Championship is the biggest triathlon event to be held in the Philippines. Correspondingly, it offers the largest purse at $75,000 plus 50 slots to next year’s Ironman 70.3 World Championship in Chattanooga, Tennessee.

The race takes competitors on a swim at the beach front of Shangri-La’s Mactan Resort and Spa, a bike ride traversing the cities of Talisay, Mandaue, Cebu, and Lapu-Lapu, and a two-loop run on Lapu-Lapu’s generally flat roads that finishes at Shangri-La.

Activities officially kicked off yesterday with the opening of the swim course, athletes’ registration, expo and bike service with the pros taking center stage today (Friday) with the traditional press conference.

Meanwhile, for the first time, the Ironman 70.3 As-Pac can be viewed live via streaming on and through Globe Telecom’s new original productions arm, Globe Studio which will handle the live broadcast of the event, giving triathlon fans and enthusiasts outside of Cebu the rare chance to experience the action in the keenly-awaited swim-bike-run. Sunrise Events, Inc. is targeting 2 million viewership worldwide.

With its strong support for the multi-sport community, Globe senior advisor for Consumer Business, Dan Horan said, “this live stream service allows us to provide a one-of-a-kind experience to our customers. This gives sports fans a chance to watch their favorite athletes or teams conquer the competition, staying up-to-date on the championships right on their mobile devices.”

Other backers of the event are Philippine Airlines, Summit Water, Department of Tourism, Tourism Promotions Board, 2Go Express, Asics, Gatorade, Prudential Guarantee, Oakley, Timex, Alaska, David’s Salon, Intercare, Gu gel, Kenneth Cobonpue, Megaworld Mactan Newtown, Sun Life Financial, TYR, media partners The Philippine Star, ABS-CBN Sports+Action, TriLife Magazine, AsiaTri, Finisher Pix, technology partner Xurpas, official hotels Shangri-La Mactan Resort and Spa, Be Resorts Mactan, Crimson Resort and Spa Mactan, Waterfront Hotel and Casino Mactan, Movenpick Hotel Mactan Island Cebu and official registration partner Active Network.