Inaugural Hello Kitty Run Manila nets over 10K runners

A determined Person with Disability (PWD) was one of the more than 10,000 participants in the inaugural Hello Kitty Run Manila held at SM By the Bay. (Photo by Jamil Buergo)

After having success in other countries such as Japan, Taiwan, Singapore, Malaysia, Vietnam, Thailand and Indonesia, the Philippine leg of Hello Kitty Run was able to gather more than ten thousand participants last October 21 held at the SM By the Bay, SM Mall of Asia in Pasay City.

Themed “Link Love Together”, the 5-kilometer run was filled with families and friends simply enjoying the race route without thinking of personal times and records. Not even a brief rain dampened the spirits of the participants as they all finished the run and received their finishers medals. Afterwards, everyone got to enjoy the various games and activities provided by Hello Kitty and other sponsors at the SM By the Bay.

Since the announcement of the event last July, various social networking sites unleashed its power to create the hype and euphoria for Hello Kitty Run Manila 2017. The first week of its Facebook page showed an instant 10,000 followers, and had more than 31,000 followers during the event day itself.

Hello Kitty is considered one of the most famous and recognizable characters around the world (Photo by Jamil Buergo)
Hello Kitty is considered one of the most famous and recognizable characters around the world (Photo by Jamil Buergo)

With the success of the organizing partners Tokyo Gets Co., Ltd and Ten 22 Business Solutions in bringing Hello Kitty Run in Manila, they are now setting their sights on doing the Hello Kitty Run in Cebu next year.

Hello Kitty Run Manila was made possible by its main partner CHERIFER Syrup, and  venue partner SM By the Bay. Media partners are ETC, 2nd Avenue, Philippine Star, Manila Bulletin, and Business Mirror. Other sponsors of the event are Otaku Asia, Golden Phoenix Hotel, Rizal Park Hotel, Hisense, Toy Kingdom, Skin White, Skechers, Pocari Sweat, Crystal Clear, Pascual Creamy Delight, Fujifilm Instax, Salonpas, ACER, Softex, Gardenia, Kinds in Mind, Banana Peel, Bert Lozada Swim School, Mogu Mogu, UBER PH, Chips Delight and UCC Coffee.

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